Sports betting affiliate? We got you covered.

The world of sports betting represents an incredibly lucrative opportunity for affiliates. In fact, nearly half of all igaming affiliates focus on sports betting.  Currently, Mediaplexa represents three major players in the world of sports betting: Bet770, 888sport and Titanbet.  With the world cup of soccer just around the corner we encourage all affiliates familiar with the up coming promotions and tools our books/programs have to offer!

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Trust in your Affiliate Coach

For affiliates working with programs, there are very important elements to consider when joining a program.  One of the most important is the quality and trustworthiness of your affiliate manager or managers. An affiliate manager can sometimes make or break an affiliate program, so you want to know that your affiliate manager is going to be working hard for you and be in your corner throughout the length of the relationship. Here at Mediaplexa we take great pride in having the best affiliate managers around to work personally with each affiliate big or small.  We have put together some affiliate manager questions to help you gather more info on what you should expect when you join Mediaplexa.

What kind of relationships can you expect?
With so many affiliate Programs and affiliate managers to choose from, it just doesn’t make sense to work with anyone but the best, and trustworthy. Here at Mediaplexa we take the time to get to knowyou personally so that we can increase the chance of an affiliate achieving success while building strong working relationships.

What are our Relationships with our Operators Like?
Having an affiliate manager who has great relationshipswith operators gives you a strong starting point.  We pride ourselves on being able to reach out on your behalf to an operator and negotiatespecial deals, whenapplicable. All of the operators Mediaplexa work with have excellent relationships with Mediaplexa affiliate managers,they know theaffiliates that we to bring to the negotiating table are going to be trustworthy, and so affiliates are able to reap the benefits of our strong relationships the operators we represent.

Are we Available?
Issues arise on what can sometimes be a daily basis, and when they do, you need an answer right away. So, you need for your affiliate manager to be available when you need the question answered. Mediaplexa affiliate managers are available day or night to field your questions or concerns.  We have managers in every time zone that will solve any issue for an affiliate big or small,be it the phone, email or any number of instant messaging systems.

Will we go the Extra Mile?
Mediaplexa affiliate managers are willing to take whatever extra steps necessary to ensure an affiliates success.  Affiliates who are new to the business can rely on us to show them the ropes, and give some ideas on improving their website and sharing insights into performance analytics, which will help immensely in future business.
Affiliates who have been around for a while also benefit from the close relationships with Mediaplexa’shard working affiliate managers. Affiliates will know they have someone in their corner while working with us to make business easy and smooth.
No matter what business you are in, it’s always great to have someone on your side, and this is especially true in the world of affiliate marketing. Seek out your Mediaplexa affiliate managerto start a great successful relationship!

Casino gone Mobile

As the world becomes more mobile and players begin using their hand held device for surfing the Internet, affiliates must adapt to this changing environment.  Many programs have made it easy for an affiliate to promote mobile sites by offering downloadable applications, Custom mobile marketing tools and methods of creative campaign management.  Mediaplexa is proud to represent a number of brands offering these tools to help you open doors to new income.

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Profits to the power of three

Profits to the power of three

There are many subtle but crucial ways to enhance your affiliate site once traffic is beginning to generate.   Three simple ways to better your site when catering to traffic is adding ‘calls to action’, improving retention, and updating content regularly.  By implementing these simple actions you will see much improvement in the overall performance of your site.

Lights, Camera Calls to action!
Surfers need to be guided to their final destination – which ideally is the deposit section at a brand you promote.  The effectiveness of using keywords and phrases such as “Exclusive” and “special offer” are proven tactics in marketing.  You must excite the surfer when writing the copy or you will lose his or her interest.  The most important method of call to action is the ever important “click Here” or Register now” button.  When directing a surfer to a possible deposit there must be a nice attention grabbing button which will give the surfer any other choice but to click.  Media Plexa has a team of experts highly trained in the art of calls to action – be sure to ask questions!

Retention, Detention
To keep a player coming back to your site, you must develop a community whether it being a forum, newsletter catch or social media.  Forums are a great way to improve on SEO and increase your sites content while keeping your suffers glued to your site.  Newsletters are tremendous in keeping surfers updated with current online bonuses and site updates while all the while securing a lifelong contact.  Using social medias such as twitter are perfect to branch out and perhaps attract new players while keeping the already active members informed.  All of these are easy to add and effective – ask your Media Plexa representative for more info!

Up to Dateline
Updating content is pivotal in keeping a surfer coming back.  Many brands update their bonuses, games and change terms and condition regularly.  If an affiliate fails to update along with the brand, surfers wills become frustrated and will feel misled.  Affiliates must allocate time during the day to insure all copy on the site coincides with the brands updates so that you ensure a current affiliate site.  Media Plexa personal managers are current with all inner workings of the brands we represent – Have us give you the updates as they happen.  Contact your manager now!
Media Plexa is confident if you add the aforementioned techniques to your site you will have success down the road.  Whether it’s calls to action, improving retention or attention to detail we believe they are all important in the success of an affiliate site.  Contact your Mediaplexa affiliate manager for more info!

It’s Time to Convert

It can be very frustrating when seemingly good traffic fails to convert.  There are a number of factors that come into play when you are seeking a better level of conversion rate from a brand. For example, the ability to compare and split test a brand, determining and understanding the nature of a targeted market, and determining if a brand is offering the correct payment solutions are all essential. Mediaplexa has over 50 different brands, and with a variety of payment solutions we are certain to provide any affiliate with the means to convert any traffic.

 
The importance of comparing brand success is paramount in the marketing world of online gaming affiliates.  Many affiliates choose to perform split testing when determining a brand's best landing page for converting traffic.  Mediaplexa offers a unique tool that compares brands with ease and effectiveness.  The brand comparison tool allows an affiliate to oversee the results of a campaign by providing a wide array of tracking reports. Using this tool gives an affiliate the upper hand in the very competitive online casino advertising market.  We believe if you have casino traffic, we can help you convert it.
Understanding your target market is immensely important when promoting an online gaming brand.  Much of the available software not do business in some territories, so promoting them in such markets is a counterproductive waste of traffic. Mediaplexa is proud to offer an assortment of brands that can perform in any market around the globe. With US friendly and EU targeted brands, Mediaplexa goes above and beyond the normal availability of tools - meeting every affiliates' targeting needs.  We understand the importance of finding the right brand for your traffic's jurisdiction. Without this being done correctly, conversions and subsequent revenue will be lost.

Understandably, conversion rates will vary accordingly by industry and brand. The likelihood of someone making a purchase online is dependent on whether the brand offers the right payment solution and is capable of processing a consumer's payment. If a brand does not offer the proper payment solutions, the result is often high checkout and dropout rates, in other words, low conversion rates. Besides security, limited availability of credit cards is another issue facing the industry. Not everyone who wants to purchase online will have a credit card, particularly in countries with low card availability. This can make these consumers a lost source of revenue if the merchant does not accept non-card payment types such as:

eWallets     real-time banking     debit cards     bank transfers     prepaid vouchers 

Mediaplexa vigorously researches and tests every one of our brands to make sure no processing issues exist. Also, when adding a program, we check to make sure the program offers the latest, easiest, and most effective online payment solutions. 
We live and work in an ever changing, highly competitive, online industry. It is vital in this day and age that we take every opportunity available to bring in new players. Whether it’s comparing brands, finding and understanding a targeted market, or optimizing payment solutions, Mediaplexa's tools are everything you need to better convert your traffic - and that equals greater profits!

Media Plexa Team in Prague!

Mediaplexa will be attending the iGaming Super Show coming up from May 25th to the 28th where iGaming delegates from around the world will gather in Prague for what promises to be one of the most important conferences of the summer. This year, over 2,500 delegates are expected to attend. Will you be there?

We’d love to set up an appointment with you if you’re going to be at the event.  Affiliates and Operators contact us today

 

New Partner AffEurope

Media Plexa is pleased to announce that we have partnered with AffEurope: one of the most trusted programs in the European market and a key player, worldwide. Through this partnership, Media Plexa will provide AffEurope with advanced marketing, higher revenue share and market leading affiliate tools to power their brands. Our affiliate software offers a variety of advanced features to help them maximize their results.

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