Let Mediaplexa make your life easier
Mediaplexa makes tracking and managing multiple affiliate accounts easy with state of the art tracking software! This software powers all programs the affiliates works with and is a powerful resource for managing campaigns across multiple sites and channels. Mediaplexa have tools to segment affiliates campaigns across different channels without needing to register multiple affiliate accounts, and then we generate reports so that affiliates can compare performance across a network of sites!
Mediaplexa offers two essential features to help manage multiple campaigns. First, the software allows for custom-tracking codes so that tracking links from different sites are managed under one account. Second, the software provides traffic reports that can include campaign results from different sites.
Backed by Mediaplexa tools, affiliates can do more than manage and track campaigns from multiple sites through one account. With Mediaplexa’s advanced software, affiliates can compare performance and determine why some channels perform better than others, allowing them to optimize campaigns across all their channels.
Segmenting Affiliate Links
Through Mediaplexa Affiliate software, affiliates are able to set up different tracking codes/site IDs. Through this feature, affiliates can register different sites and keep track of individual campaign performance through each registered site. In addition affiliates can gain further insight to the performance of creative’s on their sites with our separate landing pages tracking links. Using this feature we can insert any variable, such as a keyword, into their affiliate links, and then see what channel converts the best. The software automatically distinguishes between traffic from different sites, and affiliates can generate reports that compare how a single campaign is performing across different channels.
The best report for an affiliate to run to compare results from different sites is the Traffic Report, using the comparison tool and getting the results displayed by site. This report shows a site-by-site breakdown, with stats on impressions, clicks, downloads, and commission generated. These stats can then be analyzed in a variety of different ways by sorting the metrics in ascending or descending order and across any time period. Additionally the reports can identify performances of creative’s specific to each site an affiliate sets up in the system. Affiliates can then use that intelligence to determine which of their channels are best suited for different promotions, thus maximizing the potential of all their channels.
This feature is also excellent for affiliates using email marketing by setting up a custom-tracking id. Affiliates that are running a promotion on their site can then run that same promotion through to their player database. Affiliates can then compare how their email blasts rate against their site promotions and monitor performance. Another advantage of this feature is that if one of your channels is performing very well, you can fine-tune the campaign with your Mediaplexa affiliate manager by creating a unique offer or securing a special commission for the next campaign that you run.
So with Mediaplexa software and tools, affiliates with multiple sites have every incentive to manage them under Mediaplexa’s single account. In addition to saving time on administrative tasks, it also provides affiliates insight into which campaigns perform the best on which network of sites, allowing them to optimize each of those channels individually.
