Take advantage of current traffic by expanding into new markets with Mediaplexa. Most affiliates begin their careers by focusing on one market to get started, and having a solid database of players in this field. Once you have a foundation and have the trust of your players, you then have an excellent opportunity to leverage from your existing traffic further by introducing other Mediaplexa brands that have relevant products to your database that will generate additional streams of revenue for you!
Affiliates must research into the player demographics, behaviours and preferences to see which forms of gaming they enjoy most, and then use this information to provide them with alternate forms of entertainment that are statistically shown to be a match. What is the sex and age of your players? Once you have gathered this info, more research can be done on this demographic to find their other interests. For example, in a recent study on Bingo players by a major bingo company they found that online Bingo players are mostly female, with an average age of 40 and it is the biggest single leisure activity for women in the UK aged over 28 years. This information is key in determining what games/brands you will begin cross promoting to your players
Slots and other soft games could be excellent product alternatives to promote to your Bingo traffic. While offering a wide range of great bingo brands Mediaplexa also has a large array of great converting slots brands for your sites. By exploring alternatives within the same family of gaming this may create a higher potential for cross-over player retention and conversions.
Most players like to try new brands and services if these new brands and services meet a need. They also like to know that they are making the right choice when they are making a deposit. As such one of the best ways in which you can cross promote new products to your existing database is through brand leverage. If you work with brands that offer more than one type of product, often players will be open to trying some of the new offerings because they already have a trusted relationship and general satisfaction with the company in question.
Mediplexa has multiple brands for each igaming niche. Providing your players with brands that appeal to their demographic will increase revenue and player retention. Speak with your Mediaplexa affiliate manager to begin cross promoting!
Affiliates must research into the player demographics, behaviours and preferences to see which forms of gaming they enjoy most, and then use this information to provide them with alternate forms of entertainment that are statistically shown to be a match. What is the sex and age of your players? Once you have gathered this info, more research can be done on this demographic to find their other interests. For example, in a recent study on Bingo players by a major bingo company they found that online Bingo players are mostly female, with an average age of 40 and it is the biggest single leisure activity for women in the UK aged over 28 years. This information is key in determining what games/brands you will begin cross promoting to your players
Slots and other soft games could be excellent product alternatives to promote to your Bingo traffic. While offering a wide range of great bingo brands Mediaplexa also has a large array of great converting slots brands for your sites. By exploring alternatives within the same family of gaming this may create a higher potential for cross-over player retention and conversions.
Most players like to try new brands and services if these new brands and services meet a need. They also like to know that they are making the right choice when they are making a deposit. As such one of the best ways in which you can cross promote new products to your existing database is through brand leverage. If you work with brands that offer more than one type of product, often players will be open to trying some of the new offerings because they already have a trusted relationship and general satisfaction with the company in question.
Mediplexa has multiple brands for each igaming niche. Providing your players with brands that appeal to their demographic will increase revenue and player retention. Speak with your Mediaplexa affiliate manager to begin cross promoting!
